‘Konna’ crosses 100 million views on YouTube
The song ‘Konna’ from the film ‘Jinn 3’, released last Eid-ul-Fitr, has crossed 100 million views on YouTube. The song drew a huge response from listeners ever since its release, and now that popularity has reached a new height.
‘Konna’ was released on 17 March last year on the YouTube channel of production house Jaaz Multimedia. Within just 20 days of its release, the song had crossed 10 million views. That number has now grown to 100 million, meaning crores of viewers have watched the song in about a year and a half.
For a Bangladeshi film song, this is undoubtedly a remarkable milestone. A film song crossing 100 million views in such a short time is seen as a rare event in the country's music scene.
The video of the song features ‘Jinn 3’ heroine Nusrat Faria and actor Sajal, with Nusrat Faria lip-syncing to it. Made with colourful costumes, a festive mood and a lively setting, the song spread across social media soon after its release.
Alongside ordinary viewers, many stars from the showbiz world also praised the song. Even before the film's release, audiences had fallen in love with the song's tune and lyrics.
The lyrics of the song were written by Robiul Islam Jibon. Imran composed and arranged the music, and the vocals were by Imran Mahmudul and Dilshad Nahar Kona.
Made in a festive spirit, the song began to be played at weddings, gaaye holud ceremonies and various other events. As a result, it moved beyond the film and found a place in people's everyday celebrations.
After the song touched its first 10-million-view milestone, Jaaz Multimedia had said that ‘Konna’ is a song that can be sung, danced to and played at any Bengali festival, and that the song belongs to all Bangla-speaking people. The 100-million-view milestone seems to reflect exactly that.
The horror film ‘Jinn 3’ was inspired by true events. It was directed by Kamruzzaman Roman, and Impress Telefilm was its co-producer.
The television partner of ‘Jinn 3’ is Channel i, and its OTT partner is iScreen.
